Secondly, the cooperation with internet home decoration highlights the value, and more and more enterprises begin to enter the overall industry. As a new business combination, many enterprises gradually move from unfamiliar to familiar. Many consumers are becoming familiar with and accept this business model. Under such market cultivation, it will move towards a fast lane.
O2o mode becomes the development trend
E-commerce is still trading in essence, but it adopts the form of network, which can quickly gather a large number of potential consumers. The conflict between e-commerce and traditional channel protection is essentially the same. If the advantages of the two channels can be complementary and the interests can be shared equally, the enterprise can open a new situation. Some insiders pointed out: "the consumption characteristics determine that sales need the integrated development of online and offline, to solve the open, fair and just consumption demands online, and need strong offline resources as support, including design, exhibition, logistics, etc."
With the rapid development of the Internet, for enterprises, it is not a question of whether to choose e-commerce, or how to choose e-commerce, so as to ensure the growth of online benefits without affecting the sales and brand promotion of physical stores. It is undeniable that the combination of enterprise e-commerce and physical stores is an inevitable trend. This is also the new retail era proposed by Ma Yun. In the future, the full combination of online and offline will become an important trend in the development of the industry.